MELM Consulting SrL una società di consulenza enogastronomica

About Us

La MELM Consulting è una società di consulenza enogastronomica.  Dal 2005 ci occupiamo a 360° di ristorazione, ospitalità e comunicazione.  La nostra mission spazia dall’ideazione alla gestione, dall’organizzazione allo sviluppo, arrivando fino al funzionamento complessivo di un’attività enogastronomica.

MELM Consulting is a food-and-wine consulting company. Since 2005 we deal on a full-scale with restaurants/bars, hospitality and communication. Our aim is to cover every step in the creation of a successful food-and-wine business; planning, management, organization and development.

MELM CONSULTING ITALIA   

Via Roberto Mazzucco 91,00123 Roma Italia

 

MELM CONSULTING UK

228 Elgar Ave, Malvern, Worc. WR14 2HB

 

MELM CONSULTING USA-Napa Valley

PO Box 42,1980 Summit Lake Drive, Angwin CA 94508

 

 

Restaurant Start-up – Feasibility Studies And Business Plans

During start-up, we will evaluate the feasibility of your concept and location to ensure the protection of your investment. A well conceived feasibility study and business plan will provide your team the confidence to avoid crucial missteps and financial loses.
Feasibility Study -A feasibility study is an invaluable tool in evaluating the probability of success and risks associated with your restaurant project. Our team will travel to your location and compare your concept’s unique features with your specific site attributes and then present a financial forecast of your business to you. Typical with most feasibility studies we will:

Conduct site visit to inspect nuances of your location, the local community, and competitive set

Establish the primary, secondary and tertiary trade areas

Analyze the dominant demographic and lifestyle groups in your trade area

Determine the target guest profile and depth of guest profile within the primary trade area

Determine the size of the targeted groups

Review the competitive set of restaurants

Determine over-served and under-served concepts and categories to identify the holes in the market

Establish other popular restaurant concepts in the market for comparison, opportunity, and missing concepts

Evaluate sales performance of local restaurants vs. national averages

Review and identify all possible traffic and location barriers for the current site

Present estimated annualized sales projections for the new restaurant concept based upon our findings

Business Planning - A business plan is a formal presentation of the business goals, the reasons why we believed they are attainable, and the plan for reaching profit goals and creation of wealth. We find a well organized business plan can greatly improve your restaurant’s ability to consistently establish and meet objectives in a way that best serves the company’s owners, employees and investors. At MELM Consulting we will deliver your business plan addressing the following topics and more:

Confidentiality Agreement

Executive Summary

Market Analysis

Business Overview

Assumptions and Explanations

Products and Services

Operating Model

Management and Ownership

Funds Required and Their Uses

Mission Statement

Year 1 Sales and Profit Projections & Breakeven

5-Year ProjectionBrand Development-Concept Development

All GREAT restaurant Concepts possess unique points of differentiation. Our methodology in developing your new restaurant concept is to develop a compelling brand image that will capture your guests' attention then craft design features and operating principles that engage your guest experientially. Designing distinctive points of differentiation in your concept will conjure up an emotional connection with your guest resulting in outstanding sales performance and steadfast brand loyalty.

We will create brand touch points that inspire and incite enthusiasm. We will guide you in creating your unique image and create systems that will keep your brand messaging consistent for all audiences. We will describe the brand, the brand associations, concept positioning, value proposition, visual language, look and feel and the tone and manner it should be presented.

We will not consider the job done until your guests say "WOW!"

 

For millions of Europeans, dining is more than eating out, its entertainment and if done well will leave a lasting impression on your guests. Memorable restaurant designs require an in-depth understanding of how restaurants operate, how employees will interact with the layout and design, and how to draw the guest into the experience.

We believe the most successful restaurant designs effectively showcase the food preparation and the servers, creating a unique environment that is warm, entertaining and comfortable. We are not big believers in following design trends but instead using design treatments and materials that are durable and lasting.

Our strategic alliance with interior design and architect partners, MELM Consulting has a proven track-record of creating customized restaurants and food service designs.

Our design approach blends aesthetics with functionality. By taking into account the importance of traffic flow, spatial planning, construction elements and equipment, we deliver creative foodservice solutions with the guest in mind. Our experience as Executive Chefs physically serving several hundred meals on a Saturday night allows us the detailed understanding of the food production process and achieving timely through put standards.

 

Restaurant Turnaround


The goal of each restaurant is to build a growing, profitable, and efficient business that benefits the investors, managers, crew and community over the long term. To that end successful restaurant businesses possess a unique blend of creating a buzz in the community and delivering wealth to the owners.

We understand how to balance these success factors and create a business strategy that can accomplish both objectives. If you are struggling with either of these components consider asking one of our associates to come and examine your business. Our restaurant turnaround analysis will review:

Conceptual Foundations and Brand Attributes

Profit Performance

Food, Beverage, and Labor Cost Management

Food Quality and Service Performance

Industry "Best Practice" Operating Systems and Application

Vendor Selection and Pricing

Human Resources Management

Payroll Management

Marketing Plan Review

Lease Negotiations

And more

As a result of our business review, we will identify and prioritize your opportunities, provide solutions, and outline a strategy to turn your business around.

We have the experience to train you how to utilize proven systems you can implement immediately.

Philosophy

“Exceed customer expectations by providing a remarkable dining experience at great value for money, with meticulous attention to detail, while serving the, finest food, wine and spirits, providing informed, exceptional service in a relaxed atmosphere while striving to be the restaurant of choice in your town.”

Customer Reviews

"Mike spent three months as a consultant with Brooklyn’s restaurant. During that time he devised new policies and successfully implemented them. These policies included training , a result of which was a noticeable reduction in the number of complaints from customers.  Mike got on well with his colleagues and staff and was a very dedicated and conscientious member of the team with an excellent work ethic"   Brian Meharg, Neptune Developments Ltd, Liverpool

“I ran an induction fortnight at the Swan’s Nest in Stratford for 11 engineering graduates that I hired for the Harris Watson group. I was assisted by my PA and her 9 month old son, Henry. You can imagine what catering for a disparate group like that might entail (Henry was going through a period of projectile vomiting which kept the laundry busy) and indeed, the boredom that can set in over that long a stay in the same surroundings.
Mike ran the restaurant where we had breakfast, lunch and dinner, at times that constantly varied and with requirements likewise. Everyone got looked after, on time and to their taste, such that with the town's restaurants to choose from - we stayed in. The grads spontaneously included Mike in their end of course celebration.” Top qualities: Great Results, High Integrity, Creative, Brian Chandler, Norwich, UK

“Mike Meyers is a consumate professional. Always available to deal with any and all situations. His knowledge of wine and food is quite vast and he is able to share his knowledge with both his staff and friends. I would highly recommend Mike to any potential employer.” Timothy Mertz, Clos Pegase Winery, Napa Valley, CA 

228 Elgar Avenue, Malvern, Worcestershire | 07850941447

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